James Stewart

James Stewart practices at the intersection of intellectual property, consumer protection, advertising, and entertainment law. James structures and negotiates content production and distribution agreements, endorsement agreements, intellectual property (IP) licenses and other complex commercial agreements for major consumer-facing brands, advertising and marketing agencies, sports teams, media companies, and streaming networks. He helps clients create, protect and exploit their own intellectual property or license and exploit third party intellectual property. James also advises clients on consumer protection laws and other regulations that affect how they market and sell their products and services to consumers. James routinely works with clients to coordinate global advertising advice across DLA Piper's platform. James offers clients deep industry experience and legal knowledge to provide practical advice that prioritizes their business objectives.

James has significant experience structuring and negotiating a wide range of advertising, marketing, IP, and entertainment agreements. James regularly negotiates sponsorship agreements for leagues, teams, and major cultural events; endorsement agreements with celebrities, elite athletes, influencers, and student athletes; agreements with creative agencies and media buying and planning agencies; joint promotion agreements, product integration agreements, content license agreements, merchandise agreements, among others.

James also advises clients on structuring advertising, promotion and business initiatives in a way that complies with consumer protection laws and regulations, including the rapidly growing creator economy and AI-driven marketing. He advises clients on automatic renewal laws, subscription programs, the Federal Trade Commission's (FTC) endorsement guides, deceptive advertising and dark patterns, environmental advertising, price and discount advertising, and cause marketing. He also assists brands with loyalty programs, structuring sweepstakes, contests and other promotional initiatives in a way that complies with state and federal anti-gambling and anti-lottery laws.

James works with clients to navigate the challenges of new technologies that frequently outpace the development of laws and regulations. James regularly advises clients on social media and other forms of digital media in their campaigns. James is at the forefront of guiding clients on navigating the use of artificial intelligence in marketing and other consumer-facing initiatives.